Did you know that when people resolve to do new behaviors and then fail in their change attempts, it actually hurts their chances for future success?
That's one reason we want to help you be successful in creating behavior change, whether you're working toward improved employee health in your company, fostering better lifestyle opportunities in a community, or just working to build reliable habits in your own life.
Enjoy this Behavior Change Toolkit to help you think strategically and avoid some of the most common mistakes in behavior design.
Special thanks to BJ Fogg and Stanford University for publishing this original Top 10 Mistakes list. We have personally trained with Dr. Fogg, and offer this supplemental material as a free resource from Behavior Design Media, Amy Vest and Andrew Zimmermann, standing with you to help build a healthier, happier world.