The Fogg Behavior Model

Gather a big set of target behaviors by magic-wanding.

Step 2: MAGICWAND

Magicwand

Imagine this: If you could wave a magic wand and get anyone to do anything, what would you have them do?

Step 2 Resources

The Fogg Behavior Grid can help you think creatively about possible target behaviors. You may also want to consider various people, groups, and alternative contexts and alternatives time frames for achieving target behaviors.

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