BEHAVIOR Resources
FOR AHA
community Transformation
BEHAVIOR DESIGN
SPECIFIC BEHAVIORS FOR HEALTH
Learn more about the roles of motivation, ability and trigger in this behavior design insights guide.
Increase the effectiveness of your policy, systems and environment work in communities.
Top 10 Mistakes
in Behavior Change
Did you know that when people resolve to do new behaviors and then fail in their change attempts, they actually hurt their chances for future success?
That's one reason we want to help you be successful in creating behavior change, whether you're working toward improved employee health, fostering better lifestyle opportunities in communities we serve, or just building reliable habits in your own life.
This Behavior Change Toolkit can help you think strategically and avoid some of the most common mistakes in behavior design.
Special thanks to BJ Fogg and Stanford University for publishing this original Top 10 Mistakes list. We have personally trained with Dr. Fogg, and offer this supplemental material from Behavior Design Media, Amy Vest and Andrew Zimmermann.
We're pleased to partner with you in building a healthier, happier world.
BEHAVIOR DESIGN
inSIGHTS for COMMUNITIES
Stanford graduate Andrew Zimmermann's specialty is designing solutions that work when people know what they should do, but often don't do it.
Hear Andrew's insights for building healthier communities using policy, systems, and environments as frameworks for ultimately supporting scalable solutions and life-extending health behaviors.
BJ FOGG, PhD
STANFORD RESEARCHER
Hear from BJ Fogg, PhD., one of the nation’s top behavior scientists. He shares how you can use the Fogg Behavior Model to help cultivate positive change.